An important aspect of an effective Social media strategy is the visual impact it delivers. After all, what you see is what you get. It could be any product related information, a campaign or just a simple idea to be shared. Visual appeal can make or break your social media standing. If you are looking for Social media services to build a strong visual strategy online, here are some tips that may come in handy:
Understand image placement and colors
Plain black banners with content written on it may seem dull, but when used correctly, it delivers an impactful message. Best graphic designers use simple yet effective ways to create stunning visuals. Any strategy can only formulate when one has a sound understanding of colors. Designs with too many colors look good when there is a fashion sale, a carnival etc. But they may fall flat when used in case of a product launch. While black is associated with power, blue can be used in campaigns that want to bring out an element of trust. Similarly, social campaigns can use yellow, red and pink to bring out a clear message through their visuals and to improve social media marketing visually.
Create a balance
Another aspect to be kept in mind is maintaining an image to content ratio. If your visual strategy is the only image based, make sure the image says it all. The best graphic design is one that should be creative, well-researched and instant to understand. If you wish to add some text, logos, slogans, they need to be balanced with the images and graphics used. The image to content ratio, in short, should be in sync with the colors and patterns.
Organise the elements
A good visual social media strategy consists of the use of best social media tools, images, graphics, content, and placement. You should be clear why every single element is present and what its use is. Make sure there is contrast on the final visual be it in form of shapes or colors. This helps in looking at the visual with more clarity. Contracts further bring out impactful elements noticeably and ensure zero clutter on the visual.
A visual at times might have a lot of information. In such a case, contrasts, line management, and placement work best for your visual and increase its social media optimization.